Born as Reginald Lamar Williams Jr., R.LUM.R (pronounced ARE-LUM-ARE), is not an artist to be ignored. With 4 million plays on his latest single “Frustrated,” he is redefining the R&B genre, giving it new life and a fresh audience.
R.LUM.R has a soulful voice and comes from a humble background. Raised in Bradenton, Florida, he was introduced to soul, jazz, and R&B music by his mother at a young age. He grew up on a range of artists spanning from Sade, known for rich vocals, to funk jam singer Anita Baker, and the one and only George Benson.
Once admitted to the competitive Manatee School for the Arts, R.LUM.R began to explore the depths of his interest in music, learning to play guitar in the process; it was a natural affinity that he later took to college to further hone his talent. Attending Florida State University with the intention of studying Classical Guitar, he switched his focus to Commercial Music. R.LUM.R was introduced to an array of artists outside the genres of his youth, many of which have followed him to where he stands today.
When asked about his inspiration behind “Frustrated” and the rest of his releases, R.LUM.R leaves it all open to interpretation. He believes his music is more about what it means to the listener than what inspired him to write it: “I would never want to rob someone of their version of a song by confining it to my own personal meaning,” he says.
Take a listen below and develop your meaning.