Snoop Dogg is excited for his first wine to hit shelves this summer. The iconic rap artist has formed a multi-year partnership with Australian wine company, 19 Crimes.
“I’ve been a fan of this wine, and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans,” Snoop says, according to a press release from Advisor. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”
In 2018, Snoop released his own cookbook titled From Crook to Cook: Platinum Recipes from Tha Boss Dogg’s Kitchen.
John Wardley, TWE Marketing Vice President, Americas, states, “Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 Crimes – rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”